CASE STUDY
CUSTOM SOFTWARE APPLICATION

EXOTIC VEHICLE
SALES MOBILE APPLICATION

USER RESEARCH, USER EXPERIENCE & INTERFACE DESIGN

VINBID

Project Details

Name
VinBid

Purpose
Exotic Automobile Sales Application

My Role
Design Lead
Client Liason
Discovery & Research
User Experience Design
User Interface Design

Industry
Automotive, Finance, Legal, Contractual, B2C2C

Type
Mobile Application

Duration
Nine months, ending 2017

Outcome

Unfortunately, this project stopped right before we were about to begin development. The client had to pause due to an issue, which caused delays. We were waiting for the green light to begin once the client had enough financial support for the project, and at that time, it didn't happen. However, I'm glad to say that the project has been revived and is currently in development.

Actions Taken

I conducted multiple in person interviews with the primary players in the clients business. I was able to perform user research to uncover what functionality was core to support and MVP. I designed wireframes first, and then more polished prototypes iteratively with the client.

Scenario

The client came with a clear vision for an innovative app that would simplify daily tasks for himself and others when buying and selling exotic vehicles. I took on the project independently, determined to create a practical product that he could present to potential users. Our first step was to embark on a discovery and prototype phase, allowing us to transform the client's idea into a tangible and practical application.

Objectives

Before beginning my research, I interviewed the client to understand their needs and objectives better. My goal was to collect relevant information about the community in question to develop a visually appealing and practical design.

Screen capture of VinBid User Interface Design

UX Wireframe on top and the final UI screen design on bottom.

Move the slider up and down to see the entire image.

Screen capture of VinBid User Experience Design Screen capture of VinBid User Interface Design

User Experience Design Wireframes

User Interface Design

Use arrows on the right and left, midway down, to navigate your way through the user interface design.

© BERT : MCMXCV — MMXXVI

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