Bert's Case Studies

SOUTHERN AUTOMOTIVE AUCTION
2020

Wholesale Vehicle Auction Software

30-year-old legacy software modernization

Image of Legacy Dashboard user interface Image of Dealer Close Out screen

Click and drag the center line on the graphic above left and right to see the complete before and after.

Image of Dealer-Close-Out screen

"Dealer Close Out" UI I designed summarizing a dealers auction activity, and provides a total of fees for the day.

Image of SAFS Loan Calendar screen

"SAFS Loan Admin" I designed this screen for SAA's inhouse lending company summarizing loan activity for a single dealer. 

Scenario
 
30+ year old, undocumented,
legacy software.

Siloed departments, legacy software largely undocumented—information is inside people's heads.

I was Lead UX Designer for the project with a team ranging in size from 4 to 14.
Actions Taken

Over two years, I redesigned an entire business system based on its existing (albeit aged) digital and analog processes.
 
Speaking to users in person to hear their pain points directly was invaluable, and a rare opportunity.
 
I excelled at cross-functional collaboration saving tens of thousands in costs because of my suite of soft-skills.
Outcome

Clients team was impressed with my work for nearly 2 years. 
 
Then COVID-19 arrived, and the brakes were put on the project. 

$2M spent on fully custom business software.

Unable to see it to completion due to COVID-19.
Objectives

Prime objective was redesigning the software in order to modernize the running of weekly multi-million dollar auctions on a 30 year old legacy application from the ground up—0 to 1.
 
The existing software showed its age often requiring code patches to fix bugs, and no user experience with "MS-DOS like" screens
 
Establish an experience that takes into account any current analog process and determine if we can digitize it in some way—saving context switching time sucks.
Summary

PROJECT TITLE: 
Southern Auto or SAA

INDUSTRY:
Automotive, Auctioneering

PROJECT TYPE:
Internet-Based Software Application
Services Provided
 
  • UX Design
  • UI Design
  • Wireframes & Prototyping
  • Figma
  • UX Research
  • Client Management
  • Information Architecture IA
  • Site Taxonomy
  • User Centered Design
  • Usability Testing
  • Cross-Functional Team Collaboration
  • Design Leadership
  • Accessibility Standards
  • Adobe Creative Suite
  • Agile Methodologies
My Role

  • Lead UX Designer
  • Discovery
  • UX Research
  • User Interface Design
Team Members
 
  • Project Manager
  • Lead UX Designer—me
  • Lead Developer
  • Lead Quality Assurance
  • Developers—varied, 2 to 9

STAAR SURGICAL
2019

Ophthalmic Inventory Management Software

Aging legacy software managing a global inventory platform needed modernization.

Image of User Interface and Experience before redesign Screen capture of User Experience design for Ophthalmic Case Study

Click and drag the center line left and right on the graphic above to see the complete before (left) and after (right).

Screen capture of software screen

My workflow for distributors handling a patients case. No user experience existed for distributors to handle the workflow in the previous software.

Screen capture of software screen

My revised workflow for the patient's journey. The previous system only tracked indivdual eyes, not patients.

Scenario
 
The client is a global leader specializing in creating, producing, and promoting implantable lenses worldwide.
 
Unfortunately, their software system was outdated and ineffective, causing them to lose money as time passed.
 
To enhance their productivity and facilitate their development, they sought a new software solution that prioritized a patient-centric approach to lens management.
Actions Taken
 
  • Discovery Process
  • Define Users
  • Map Needs
  • Software Workflow
  • Redesign the User Experience and Interface
  • Online video interviews with the client and their staff
  • Understand their organizational structure and work processes
  • Design recommendations to their specific requirements
Outcome

My employer was awarded the software development project due to my exceptional quality of work I presented to our client contact and C-Suite executives.

My performance and deliverables left a lasting impression on them, leading to the successful acquisition of the full software development project for my employer at the time.
Objectives

The software running the weekly multi-million dollar auctions needed updating, and quickly.

It was beginning to show its age often requiring code patches to fix bugs.

Prime objective was redesigning and refactoring the entire legacy application from the ground up—0 to 1.

Make it modern and more efficient.
Summary

PROJECT TITLE
Orion 

INDUSTRY
Health Care, Medical Devices, Eye Care

PROJECT TYPE
Internet-Based
Software Application
Services Provided
 
  • UX / UI Design
  • Wireframes & Prototyping
  • UX Research
  • Client Management
  • Information Architecture IA
  • User Centered Design
  • Cross-Functional Team Collaboration
  • Design Leadership
  • Adobe Creative Suite
  • Figma
  • Agile
My Role
 
  • Lead UX Designer
  • Discovery
  • UX Research
  • User Interface Design
Team Members

  • Project Manager
  • Lead UX Designer—me

CASE DASHBOARD
2019

Surrogacy Escrow Management Software

Unique design problems for HIPPA and data security efficacy

Image of Case Dashboard User Experience Design

"Case Dashboard" high-fidelity UX wireframe showing how an individual case page would look.

Image of Case Dashboard User Experience Design

"Reimbursement Request" high-fidelity UX wireframe displaying the form to submit receipts for reimbursement from the surrogacy account.

Image of Case Dashboard User Experience Design

"Client Document & Process" high-fidelity UX wireframe displaying tabs to move to different areas of the case, and toggle on this screen to indicate documents have been processed.

Image of Case Dashboard User Experience Design

"Case Timeline" high-fidelity UX wireframe displaying the calendar of events required to happen through the surrogacy process.

Summary

PROJECT TITLE
Case Dashboard
Surrogacy Escrow Management Software
 
INDUSTRIES
Legal, Accounting, Medical, Healthcare, Surrogacy

PROJECT TYPE
Internet-Based
Software Application

Skills In Use
 
  • UX / UI Design
  • Wireframes & Prototyping
  • UX Research
  • Client Management
  • Information Architecture IA
  • Site Taxonomy
  • User Centered Design
  • Cross-Functional Team Collaboration
  • Design Leadership
  • Accessibility Standards
  • Adobe Creative Suite
  • Figma
  • Agile
Outcome

At the outset, I was the lead designer on the team, and there was just one engineering lead as well.
 
We worked closely and cooperatively to create software that met our users' needs and aligned with their business goals.
 
I kept the developer apprised of the UX work as it was unfolding. It was a collaborative effort that allowed us to achieve our objectives seamlessly.
Objectives

The client provided us with multiple examples from different industries to consider.

Our main goal was to create the minimum viable project (MVP) as version 1.0 of the application.

To achieve this, we conducted research and analysis to determine user expectations and the most effective approach to handling sensitive personal healthcare information.
Scenario
 
Client dissatisfied with first UX Designer they worked with. I was brought in to save the project, and the client relationship
 
I worked with the client to take their application vision to a prototyped reality—from 0 to 1
 
I was the solo lead designer responsible for all design activities, including research.
 
The client had never worked with a professional software company, so there was a learning curve on their end.
Actions Taken

To understand the client's needs and preferences comprehensively, I conducted a series of online video interviews with the client and their staff.

This approach allowed me to delve deeper into their organizational structure and work processes, enabling me to tailor my design recommendations to their specific requirements.

Through a highly collaborative and iterative process, we achieved optimal design outcomes that were both functional and aesthetically pleasing—and met business objectives.

My Role
 
  • Lead UX Designer
  • Discovery
  • UX Research
  • User Interface Design
Team Members

  • Project Manager
  • Lead UX Designer—me
  • Lead Developer
  • Lead Quality Assurance

Bert has design experience in 8 disciplines across 30 business industries, for real.

Advertising
Digital
Branding
Packaging
Educational
Editorial
Book
Marketing

Humble, kind, approachable, and a superb collaborator.

Neurotically detail-oriented: with typography, layout, color, form, and function.

Cool under pressure, easing client fears of the unknown, and earning stakeholder trust—even in ambiguous situations.

Always hitting my deadlines.

With experience spanning over 30 industries (see my resume), I bring a breadth of knowledge that aligns with the needs of nearly any business.

My mental vault of reference projects, built over the years, has sharpened not just my craft but also my soft skills.

I find collaborating with clients and stakeholders, even in uncharted technological territory, an easy task that I anticipate.

Nothing lights me up like making someone else’s software experience better.

Beyond design, I code too.

Running local sandboxes to work closely with engineers, whether it’s React or Vue templates, fine-tune designs, and implementation—clean, well-commented code.

I can handle multiple plates spinning at once—usually 4 or 5 projects, depending on their pace.

Oh, and if personality types are your thing, I’m an INFJ.

Let’s talk and see if we might create something amazing together. Cheers,

Bert

 

I'm looking for…

I'm looking for opportunities to:

  • Partner with teams and clients to solve complex digital design problems, providing clarity and direction where needed.
  • Drive design strategy and execution from initial concept to final delivery, taking projects from 0 to 1.
  • In addition, I'm available for standalone projects, consulting engagements, and fractional design leadership positions.
EMAIL BERT
DOWNLOAD PDF RESUME
LAST BIT

bertmahoney.com was made for you by me—Bert—using WordPress with the Semplice theme, a variety of plugins, a sprinkling of custom programming for effect, lots and lots of coffee—actually too much coffee—90's hip-hop, and GenX vibes. Because we all know GenX is the coolest generation that everyone else wants to be in, whether they'll admit it or not.

Word.

 

 

More details in the Colophon.

© BERT : MCMXCV — MMXXV

Back to top Arrow