HamiltonBerchman LLC
Ojai, California
Jun 2005 — The present moment
I have executed numerous successful online projects such as websites, mobile & desktop applications, email campaigns, branding, and marketing initiatives that made a measurable impact. My clients are from various industries, including; advertising, education, editorial, medical, legal, science, technology, and automotive. I design compelling solutions focused on solving business problems. I have extensive experience leading remote meetings with teams and clients worldwide for the past fifteen years.
Hatch Early Learning, Inc.
WINSTON-SALEM, NORTH CAROLINA (REMOTE)
Nov 2022 — May 2023
As a senior designer inside a product team, my primary focus was solving problems between screens and people. Core to this is finding and defining the business or user outcome you’re targeting. I established a design system, a suite of user personas, redesigned onboarding, and helped kick off a new product initiative. I used artificial intelligence to help with research and ideation which became a work accelerator.
Art+Logic Inc.
Pasadena, California (REMOTE)
Jun 2016 — Apr 2022
For six years, I helped clients materialize their software ideas. I collaborated with remote teams of 1-16 people, ensuring the timely delivery of projects. I was the solo designer on many projects and my discovery & prototype work was instrumental in securing large scale projects. My experience at Art+Logic improved my skills in producing deliverables on schedule, running remote meetings, presenting to executives and clients worldwide.
AGIA
Carpinteria, California
Oct 2013 — Sep 2015
I improved user experience and conversion rates by designing more intelligent and responsive digital marketing campaigns. I customized emails with custom programming to dynamically change the email based on user behavior, delivering relevant content and increasing engagement by more than 25%. I used A/B and multivariate testing, and design iteration to measure and improve performance.
Journalism Accelerator
Portland, Oregon (Remote)
Jun 2012 — Dec 2013
As a web strategist, designer, and developer, I assisted the Journalism Accelerator (JA) project in creating engaging discussions among various communities to explore innovative and sustainable models for journalism. The website I worked on for JA was one of the most technically advanced WordPress sites I had ever encountered.
AIGA Santa Barbara
Santa Barbara, California
Jan 2007 — Mar 2010
I was involved in web design, development, and strategic consulting for the local Santa Barbara chapter of the national AIGA organization. As a founding member, I helped establish the Santa Barbara AIGA chapter.
Dennison+Wolfe
Ojai, California
Jan 2009 — Dec 2011
I founded Dennison+Wolfe with a friend to assist small businesses in leveraging their networks. Our focus was on creating custom websites and page templates using WordPress as our base, with a specialization in Non-Profits, Law Firms, and Restaurants. I oversaw all aspects of creative direction, design, and production of Dennison+Wolfe branding and communications, as well as website design and custom development work.
The Thacher School
Ojai, California
Feb 1999 — Jun 2005
As Director of Communications, I oversaw the design of all institutional communications, both print and web, for Admissions, Alumni + Development, and Administrative offices. The deliverables included the monthly magazine, website, and other periodic communications. I also led the design efforts for The Campaign for Thacher, the school's first-ever $80 million Capital Campaign. In addition to my role as Creative Director, I served as a Faculty Advisor to the student yearbook, El Archivero, for five years. During this time, I mentored students in graphic design, typography, photography, and internet skills.
Jensen Design Associates, Inc.
Long Beach, California
May 1996 — Feb 1999
JDA is a graphic design firm specializing in providing clients with design, branding, and product positioning services. Their notable clients include Canon USA, Los Angeles Cardiology Associates, Robeks Juice, and Philharmonica Society of Orange County. During my time at JDA, I was responsible for developing and managing online business solutions for clients and overseeing the company's online presence. Additionally, I managed and maintained the computer network, handled digital archives and backup systems, and provided guidance on technology acquisitions and investments. I also established and implemented pre-press processes and production standards to ensure top-quality work, which printers admired and sought after—I did this before software solutions were available.
Lakeshore Learning Materials
Carson, California
Sep 1994 — May 1996
Lakeshore is a creator of innovative learning materials and top-quality educational products. I was primarily responsible for designing and producing various collateral materials for the former KCET Store of Knowledge, which Lakeshore owned. I designed and created catalog materials for Lakeshore and implemented and maintained a backup system for networked computers.
On the Boulevard Publishing
Studio City, California
Sep 1994 — May 1996
As a part of On the Boulevard Publishing, I oversaw the production of local arts and entertainment magazines for Santa Monica, Pasadena, West Hollywood, and the San Fernando Valley. Alongside my staff member, I directed, designed, and produced four monthly publications, which amounted to over 120 pages of editorial and advertising content. My design responsibilities included layout and cover design for each magazine and creating advertising designs for our clients, primarily restaurants, retail boutiques, and playhouses. Additionally, I was responsible for managing all digital pre-press and post-production operations, organizing and archiving our digital media systems, and providing management and guidance to the art staff.
J.R. Navarro & Associates
Los Angeles, California
May 1994 — Aug 1994
J.R. Navarro is an advertising and marketing agency that has served clients such as Oldsmobile, Pacific Theaters, Petersen Automotive Museum, and Al Brooks Tickets. I was responsible for designing and producing various printed materials, including corporate collateral and advertising. I worked with clients in the automotive, entertainment, and customer service industries and took projects from concept to camera-ready artwork.
The Times Union,
Capital Newspapers,
Hearst Publishing Company
Albany, New York
Jun 1992 — May 1994
I provided creative print solutions to 40 sales representatives' clientele. My design services included art direction, concept development, layout, typesetting, illustration, image manipulation, color separation, mechanical production, and proofing of various advertising campaigns, special section covers, promotions, public service announcements, and corporate identities. To achieve a digitally produced news publication, I participated in a first-of-its-kind system integration with Macintosh, SII-66, and AGFA Colorscape systems. The integration involved technical training, testing, debugging, and implementation, which put our organization at the forefront of newspaper publishing systems at the time.
The Record,
Troy Publishing Company
Troy, New York
Dec 1991 — Jun 1992
I worked for "The Record," a newspaper in the New York capital district area, where I provided design and production services for advertisements. I created camera-ready art and illustrations for display and classified ads and designed special section tabloid covers for holidays and events. This work was pre-digital; I was cutting rubylith and specifying typography for a typesetter to implement.
User Experience Design
User Interface Design
UX Research & Analysis
Programming — HTML, CSS, Javascript
Design Systems Development
Wireframes & Prototypes
Project Management
Artificial Intelligence (AI)
Marketing & Branding
Documentation
Presentations
Print Design
Data & Analytics
Coaching & Mentoring
Accounting
Agriculture
Architecture
Arts
Audio
Construction
Consumer Electronics
Data Management
Education
Finance
Computer Hardware
Healthcare
Insurance
Legal
Management
Manufacturing
Medical Devices and Data
Motion Pictures
Motor Vehicles
Newspaper
Performing Arts
Printing
Private Investigation
Professional and Business Services
Publishing
Real Estate
Software
Surrogacy
Technology
Telecommunications
Scientific and Technical Services
Wholesale Trade
B2B
B2C
B2B2C
Bachelor of Arts, Fine Arts
Both from Hartwick College, Oneonta, New York.
Los Angeles — 2018
I had my work acknowledged as part of the Art+Logic design team.
Los Angeles — 2018
I had my work acknowledged as part of the Art+Logic design team.
2012
My work on a website for Access Communications received a design award from Graphic Design USA.
2017
For 5 years I head coached a group of boys from the age of 8 to 13 in the Coast Soccer League in Southern California—one of the most competative youth leagues in the nation. In our third season we won the league, nearly going undefeated.
2019
I was assistant coach during the 2018-2019 season when our team made a deep run into the CIF Southern Section playoffs making it to the final game. We were runner-up in a 5-4 thriller.
Word.
More details in the Colophon.
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